6 Clever Ways to (Ethically) Boost E-commerce Store Sales
So, you’re ready to set up your e-commerce store? Great choice! With platforms like Shopify, it’s easier than ever to get started.
Online shopping is booming, quickly becoming the go-to method for consumers. In fact, 80% of shoppers believe they find better deals online than in physical stores. If you’re planning to dive into the e-commerce world, read on!
Creating an e-commerce store is a fantastic way to make money online. Setting up a store alone isn’t enough. To be successful, you need to drive traffic to your site and convert visitors into customers.
This means investing effort into marketing and providing excellent customer service to boost your sales and grow your business.
#1: Sales pop notification
Imagine you’re at a farmers’ market in a new town, looking to buy some fresh produce. There are two stalls selling strawberries.
One stall has a crowd of people eagerly buying and chatting with the vendor, while the other stall is quiet, with just the vendor sitting alone.
Which stall would you gravitate towards? Most likely, you’d choose the busy one because the crowd indicates that the strawberries there are fresh and tasty.
This scenario highlights the concept of “social proof,” a powerful e-commerce marketing strategy.
People tend to follow the crowd, assuming that the popular choice is the better one.
In the digital world, you can replicate this effect with Sales Pop, a tool that shows real-time purchase notifications on your e-commerce site. This creates a sense of urgency and trust, encouraging new visitors to make a purchase.
Best of all, Sales Pop is free to use! By displaying activity on your site, you can make it look as appealing as the busy stall at the market, driving more sales and building customer confidence.
#2: Cart Recovery Pusher
73% of customers abandon their carts without finalizing the purchase. Imagine you’re shopping online.
You add items to your cart, but then get distracted by a phone call or an urgent email, and forget to complete the purchase. This is a common scenario and a major reason for cart abandonment.
For online sellers, this is frustrating because customers show interest by adding items to their carts but don’t complete the transaction.
How can you get them to finish their purchase? What if you could remind them about their abandoned cart with a quick notification on their browser or device? Even better, offer them a discount to encourage them to complete the purchase.
This is possible with the Recover Cart Pusher.
The Recover Cart Pusher sends personalized push notifications to customers who have abandoned their carts, right on their desktop or mobile device.
This lightweight tool helps re-engage customers by reminding them of their pending purchases and offering incentives like discount codes.
Since web push notifications require minimal information from visitors — just a click of a button — they provide a seamless way to engage customers without needing their email or name. This method efficiently boosts your sales and reduces cart abandonment rates.
#3: Countdown Timer for Carts.
Driving traffic to your website is a challenge, especially with the intense online competition and the presence of big-budget businesses.
As an e-commerce store owner or marketer, you’ve worked hard on your digital marketing plan — whether through free or paid ads — and successfully brought customers to your product page.
The last thing you want is for them to leave without taking action, like adding to their cart and making a purchase.
How can you boost your conversion rate? What triggers people to buy? The answer often lies in the “Fear Of Missing Out,” or FOMO.
Humans are driven by the desire not to miss out on a great deal or offer. We always want to feel like we’ve taken advantage of an opportunity and come out as winners.
How can you leverage this psychological trigger in your online store to boost sales? Introducing the Countdown Cart!
When we see a countdown timer, it creates a sense of urgency. We feel that time is running out and that we might miss out if we don’t act quickly.
This fear prompts us to make quicker decisions and complete our purchases.
The Sales Countdown tool helps e-commerce stores tap into this FOMO effect to increase sales and conversions.
It’s a 100% free tool that can create a sense of urgency in your store, pushing customers to act fast and make purchases before time runs out.
Using the Countdown Cart is simple but effective. It plays on human psychology, making customers feel that they need to buy now or miss out on a great deal. This can significantly boost your conversion rates and overall sales.
Get this tool for free and watch how it helps drive your sales and create urgency in your online store.
#4: Boost Sales.
Smart marketers and e-commerce store owners know that every visitor to their website is an opportunity that shouldn’t be wasted.
Maximizing the potential of your existing traffic is key to increasing sales and profits. But how can you do this effectively? Two powerful strategies are increasing the average order value (up-selling) and selling more items to each customer (cross-selling).
Consider this scenario: You run an online store selling kitchen appliances. If a customer adds a blender to their cart, you can cross-sell related items like smoothie cups or recipe books that complement their purchase.
Taking it a step further, you could up-sell by suggesting a higher-end blender model with more features and accessories.
For instance, a customer interested in buying a basic blender might also find value in a bundle deal that includes a blender, a set of smoothie cups, and a recipe book.
This approach not only enhances their shopping experience by offering them useful items but also increases your average order value without additional marketing costs.
By carefully pairing related products and presenting these options at the right time, you can boost your sales significantly.
This method leverages the existing traffic to your site, turning casual browsers into committed buyers and ensuring you make the most out of every visit.
#5: Insightful
Imagine you had a tool that let you see exactly how customers navigate your website — where they scroll, what they click on, and where they lose interest.
This data could be incredibly valuable for optimizing your store.
Think of it like walking into a big retail store.
The products and displays are arranged meticulously, not by accident, but through years of studying customer behavior and investing in visual merchandising.
This arrangement helps guide customers to make purchases, increasing sales and profits.
Now, what if you could apply the same principles to your online store? There’s a tool called Insightful that allows you to do just that.
Insightful records every visitor’s journey on your website, capturing how they click, tap, move their cursor, and navigate across multiple pages.
With this information, you can see exactly how visitors interact with your site, where they spend the most time, and where they encounter issues that cause them to leave.
For example, if you notice that many visitors stop scrolling and leave the site on a particular product page, you can investigate why.
Maybe the product description is unclear, or the price is too high. On the other hand, if a certain layout or product arrangement leads to more purchases, you can apply that successful strategy across your site.
Using Insightful, you can optimize your store based on real user behavior. This can help you remove unnecessary elements that clutter your site, enhance areas that capture customer interest, and ultimately increase conversions.
By understanding the exact journey of every visitor, you can make data-driven decisions that improve the overall performance of your e-commerce store.
Insightful offers a powerful way to visualize and analyze customer behavior, giving you the tools to enhance your site effectively and boost sales.
If your goal is to maximize the potential of your e-commerce store, Insightful can provide the insights you need to make impactful changes.
#6: Checkout Enhancer
Upwards of 70% of customers add products to their cart but don’t complete their purchase. This is a significant issue for your business, and one way to encourage customers to finish their purchase is by motivating or incentivizing them.
But how can you prevent cart abandonment and boost social traffic simultaneously without increasing your advertising and marketing spend?
Let’s consider a scenario: Imagine you sell fitness gear, like yoga mats. You could offer a free water bottle if customers share their purchase on Instagram.
This incentive not only motivates them to complete their purchase to take advantage of the offer but also introduces your store to new potential customers through social sharing, without any additional marketing costs.
To achieve this, you can use the Checkout Boost Tool. This tool does more than just encourage checkouts — it also helps drive social traffic for free. It features exit-intent pop-ups that offer enticing coupons and convert visitors into customers.
When a customer is about to leave your site, a beautifully designed popup can appear, offering them a gift or discount code if they share their cart on social media. This leverages exit-intent technology to capture sales you might otherwise lose.
By using the Checkout Boost Tool, you can significantly reduce cart abandonment rates, increase social traffic, and enhance customer engagement — all without spending more on ads. It’s an effective way to leverage customer behavior and social sharing to drive sales and grow your business.
Conclusion
Boosting sales for your e-commerce store ethically means improving the experience for your customers. This can be achieved by making your website easier to use, creating popups, suggesting products that fit their interests, and providing excellent services.
By focusing on honesty, fairness, and putting your customers first, you can increase sales while building a good reputation and keeping customers coming back.
Take advantage of Trend Hijacking to boost your e-commerce sales responsibly. By aligning your products with current trends, you can attract more customers and increase conversions.
This strategy allows you to stay relevant and connect with your audience more effectively.
Ready to see the impact on your sales? Contact Us Today!
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